

Something’s that’s easy to forget is barely half of US households were even online by the 360’s release. Under a third had broadband. Even the Nintendo Power hotline ran until 2010.
I sold thousands of book guides at Gamestop, and the retailers also pushed them because they were higher margin than the games themselves. Yes, back then, the gaming enthusiasts knew GameFAQs was the place for info, but the mass market? The vast majority still got their info from guides and magazines, or word-of-mouth.
It’s like social media adoption. The mass market didn’t jump in until a generation later.


A lot of the sports subs’ better content is instant reaction. Harder to fake. The only participation I still have on reddit is a similar community for a large video game. It’s more like a chatroom than a message board. Small wonder I spend way more time talking on Discord than anywhere these days.