- YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
- This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
- The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
Unfortunately it is such a repository of information that it’s nearly unavoidable anymore. It’s a reference tool. Need to fix your car? YouTube knows how. Need to write a piece of code with a tool you’re unfamiliar with? A random Indian man has posted a YouTube video explaining how. Need to find a hidden item in a video game? YouTube. There are many and varied reasons I’d pull up a YouTube video outside of the intended purpose of “watching YouTube” for entertainment. Many of these things can, technically, be conveyed through different media but often poorly and with a much lower rate of understanding. The sheer volume of knowledge and culture lost if Google ever takes down YouTube’s servers will be akin to the burning of the Library of Alexandria and that is not a joke. I don’t want to “watch YouTube” anymore for the most part but it is inescapable to me for several purposes as a reference material.