The goal was to attract Twitter refugees. No ads helps sell the “greener pastures” the users were looking for.

Once those users are comfortable, Threads can do whatever it wants. They know how much it took to get Twitter users to leave Twitter.

People acting like Meta launched Threads out of the kindness of Zuck’s heart are dumb as fuck. Threads has the same goal as Facebook: to make money selling your eyeballs to advertisers and your metadata to data brokers.