Unity May Never Win Back the Developers It Lost in Its Fee Debacle::Even though the company behind the wildly popular game engine walked back its controversial new fee policy, the damage is done.
Unity engaged not only in a massive attepted money grab but then tried to back it with some bad-faith action like quietly deleting user protections from its TOS.
We have seen the true face of the Unity company and it wants to prey on its clients. Also the timing (during an ongoing trend of enshittification) reminds us publicly-owned companies are not our friends. In fact, the are adversarial to their own employees and customers.
The company needs to show an immense amount of contrition (say firing its top officers) or it needs to wither to a quarter of its current value.
Yeah I can’t imagine why I would start a project with Unity at this point. That’s just asking to get screwed over later with no warning.
It appears that Unity shot itself in both feet and also its face. It’s been a long time since I’ve seen such a spectacular betrayal of trust by a business where confidence in your product is paramount. Even with extreme backpedling, it’s in the can.
Wizard of the Coast license fiasco is about the same. Except of course that “confidence in your product” is a bit of a misnomer. It’s not a confidence in the D&D, but the license. A lot of people were trusting the OGL, and the changes would have fucked over half of the industry with their “retroactive” changes.
I was maybe 10 hours of work into a small side project and I just said fuck it and started over in Godot. No reason to use Unity unless you are a studio that’s deep into development or supporting a game that’s already out.
Removed by mod
Right? Do they think executive compensation grows on trees?
"Since we decided a few weeks ago to adopt the leaf as legal tender, we have, of course, all become immensely rich.”
Ford stared in disbelief at the crowd who were murmuring appreciatively at this and greedily fingering the wads of leaves with which their track suits were stuffed.
“But we have also,” continued the management consultant, “run into a small inflation problem on account of the high level of leaf availability, which means that, I gather, the current going rate has something like three deciduous forests buying one ship’s peanut."
Murmurs of alarm came from the crowd. The management consultant waved them down.
“So in order to obviate this problem,” he continued, “and effectively revalue the leaf, we are about to embark on a massive defoliation campaign, and. . .er, burn down all the forests. I think you’ll all agree that’s a sensible move under the circumstances."
The crowd seemed a little uncertain about this for a second or two until someone pointed out how much this would increase the value of the leaves in their pockets whereupon they let out whoops of delight and gave the management consultant a standing ovation. The accountants among them looked forward to a profitable autumn aloft and it got an appreciative round from the crowd.”
❤️shareholder value❤️
They were willing to fuck over some people and drive them completely out of business.
Which people? Developers. The very people that helped make Unity what it is. Unity wanted to completely crush their own developers. Some estimates put Unity’s fees higher than 100% revenue in some scenarios.
Them back-tracking and saying “wow! we didn’t expect this to be so hated!” shows that they either don’t understand numbers (they do) or that they think their users are idiots.
So why would developers want to come back to them?
John Riccitello literally called developers “fucking idiots” in an interview, so yeah, it’s the second option.
you mean all the people who said they weren’t coming back even after the obvious rollback of the policy aren’t coming back? 😱
breaking news: betrayed devs arent coming back
And they never should, the fact that they can push this outrageous policy in the first place just means that they can do it again in the near future
The takeaway is to never hire people from EA into decision making roles.
GOOD
For the best. Companies need to learn to tread carefully when dealing with customers, they can’t be allowed to get off lightly for trying anti-consumer practices like this.
Actually the reason this didn’t work out is because they are in the B2B, not business to consumer business.
Turns out other businesses aren’t fond of being asked to pay a dollar to reload, who knew?
They keep walking back further and their stock prices just keep plummeting. I would like to say I hope the CEO, who is the former CEO of EA, for any who aren’t aware, gets fired for this. But we all know that no matter how hard he messes up, some other business will pay him millions in incentives to pick him up.
In another thread someone said the board is made up of assholes, so don’t get your hopes up for any positive changes…
I tried to do some googling, but googling and sourcing out the history of each board member is cumbersome. So instead I will just post this snippet from a reddit post by u/Xijit
I apologize in advance for the length.
"Yes, John is undoubtedly an asshole, since they don’t let you be a CEO unless you are one. But he has also been the CEO of Unity since 2014 and oversaw its progress from “that engine that lets you port your game to anything” to “the platform that every single mobile game is made on and the backbone of the inde developer market.” The main reason why so many of you are only hearing about him being the CEO now, is because he HAD (past tense) been doing a relatively good job.
What changed … In 2020 Unity went public, and a bunch of shit heads bought their way onto Unity’s board of directors. Ultimately the CEO works for the Board, so when these new bosses tell him to do something self destructive, he does it.
Here are the names you should be talking about instead of John:
Tomer Bar Zeev
Roelof Botha
Egon Durban.
(Edit: I forgot to say that they are Board members)
Remember IronSource, that dog shit monetization company that absolutely everyone in the industry dumped, and was circling the drain until Unity bought them for $4.4 billion? Tomer Bar Zeev is the founder of IronSource, and following the merger he became Unity’s 3rd president (along with John and Marc) … yes, this is the asshole who sold a package of malware under the guise of monetization software & ultimately is the root cause of this install tax. Given IronSource’s history of malware, I feel that it is safe to say that the Unity runtime will likely start getting flagged by antivirus programs and casually request admin rights during installation.
How Unity got infected with IronSource, is that Sequoia Capitol and Silver lake pledged to invest $1 billion into Unity if the deal went through. Frankly, the math doesn’t add up for Unity to trade $4.4 billion to buy a plague blanket of a company, only to receive $1 billion in return. Especially when a rival mobile monetization company offered to pay Unity $17 billion if they called off the IronSource deal & merge with them instead. Unless that $1b was for the sake of C-suite bonuses, in which case all of this makes perfect sense.
But who the Hell is Roelof Botha & Egon Durban, and why are they important names? Roelof is a Director of Sequoia, Egon is the founder of Silver Lake, and both of them have ties back to Elon Musk … which is pretty obvious for how fast Unity has caught on fire.
If Egon’s name is familiar, it is because he was on Twitter’s Board and was the one who pushed to have them accept the deal, & then got thrown off the board when they realised that he was just spying for Elon during the resulting lawsuit. He also was the one who helped Elon with his fake " Taking Tesla private" scam.
Roelof was the CFO of PayPal before it got acquired and has a long history of being involved with mergers that result in a lot of money for some, but absolute shit deals for end users and employees.
Looping back to the top … I think John is done with Unity, but not in the “yay, us consumers have protested hard enough to get him fired” kind of way the internet wants. I think he was done in 2020 when he went from being the guy actually running the company, to the guy who answers to a room full of investment fuck heads (of the 13 board members, 11 are investment managers), and then gets to take the blame for their shit decisions. I feel like the reason why he sold his stock is because he knew this was a shit idea that was going to tank the company, but these assholes wouldn’t listen. So he cashed out his stock and will be announcing his retirement at the start of Q4.
Don’t be shocked when Tomer Bar Zeev gets named as his replacement."
(P.S does anyone know how to quote inline and keep the paragraph spacing?)
The quoting in Lemmy is block quotes, so it appears you’d have to quote each paragraph individually. Definitely inconvenient, I wonder if there’s a way they could rework the system.
This is completely unsurprising. Often when a company goes to shit it’s the board of directors, ultimately, they control the CEO and the rest of the executive team at a company. I feel horribly for the indie devs that were using Unity, though there’s always a chance for this to happen to proprietary software it still sucks when it does happen.
It’s not like getting fired as a CEO is a negative. They leave with a golden parachute and get hired elsewhere
If they had just listened to the feedback, realized their mistake, even if it took a while, and then backpedaled to the current compromise, they probably wouldn’t have hurt their business much. It was the disdain they showed for small developers, basically saying they weren’t going to address issues like reinstallation and other things that would make a big difference to smaller projects. And then quietly altering their TOS, to make the small developers that made the platform able to exist, have to start paying even if the contract at the time protected them from the fees if they didn’t upgrade.
This kind of disregard for the people who made your company what it is today, just to make some short term profit is exactly why Reddit, Twitter, and so many other tech companies are falling apart right now. It’s just happening to such extremes that it’s not just let’s price gouge our customers and patrons, but let’s actively commit fraud to squeeze out every possible dime from all but our biggest customers and throw them away. Fortunately, places like Lemmy and Mastodon are here to catch them. Hope they can make it.
Goes to show that destroying trust is quite easy, but earning trust is very hard.
If you destroy good will you’re likely not going to get it back in any situation.
Can be destroyed in an instant, but takes years to build.
Good! Companies who let shitty people run it and let those people make shitty decisions should die. It’s time for there to be some actual risk involved in being C-suite.
I had no idea John ricitiello was the CEO of unity. Holy shit that’s bad. With his reputation I’m surprised anyone even used unity. Should have seen this coming a mile away. He wants to slurp money out of every conceivable orifice.
That guy fucking sucks.
Saw a bunch of idiots calling the smaller devs “not serious about making games” for switching engines.
