I imagine there were 2 primary reasons, one financial, one personal:

Number of heavy users (including a lot of mods) would’ve forced Christian to implement an open-ended cost model based on individual usage, or raise rates across the board to compensate, making it ultimately cost-prohibitive for the average user, and/or

Not wanting to communicate (by folding) such a change was okay. To move to a blanket cost model is to basically admit that you’re okay with and accept the changes.

Some might say it was pure stubbornness and greed, or conclude his decision was a bad one. That’s its own topic for debate I guess.

If B=A, why would you ever think A=B?! Learn your logic, man! That’s on you.

Really though, the structure for the program is just so aggravating. I’m a Pardot man myself. (Sorry. “Marketing Cloud Account Engagement.”) Every time I try to get a client to go with it, the AE’s jump in and desperately try to throw in Mobile Studio and everything else Marketing Cloud. I always go back to the client behind the scenes and warn them that if they go that route, I won’t set it up. It’s not worth the pain.

Have read this yet, but I’ll absolutely give a +1 for the “fuck marketing cloud” sentiment. It’s like Salesforce bought it, then gave up on it.

That sucks man. There’s something especially upsetting knowing how and why a loved one died, and that there was nothing that could’ve been done differently.

My Grandpa died of thyroid cancer from these tests. He lived in south-central Utah and remembers feeling tremors from testing on his wedding day.