Epic offers jack shit in terms of features, has admitted to be losing money from the 12% cut, has a shitty storefront and is beholden to Tencent, the shittiest gaming company known to the world. Also, Steam is free advertisement, whereas the EGS is antiadvertisement.
Because his shitty company can’t provide any of the benefits Steam provides, so he has to keep creating bullshit distractions to be marginally relevant and not have all of his investors jump ship.