I’m not a fan of the “war” between Android and Apple when it comes to SMS/texting. The rest of the world doesn’t use SMS/RCS/iMessage as much as WhatsApp and the like, so the US is pretty much lagging behind everyone else on this anyway.
That being said, I have to admit Android did a good job with this!
Google put more thought into this commercial than they did into their actual messaging strategy and it shows.
They should ask MS how well that Scrooge campaign worked out for them a few years back.